Radford team wins the ANU Young Business Leaders Competition
By Lindy Braithwaite, Head of Department SOSE/History
Each year, Business and Economics students are given the opportunity to enter the ANU Young Business Leaders Competition. The main aim of this competition is for students to put their business skills to the test with a real client, and past clients have included Floriade and the Kanga Cup.
This year, the aim was to create an advertisement and social media marketing campaign for Canberra's National Zoo and Aquarium. The competition required an initial brief, including market research and strategy to target the 18?25 year-old age bracket, completed wholly in the students' own time. From this, the ANU grades the entries and selects finalists.
This year, Kevin, Bevin and the Magnetic Sevens ? that is, Tyler Smethills, Thomas Row and Lachlan Burns ? were selected as finalists. Pre-warned that they could expect a high standard of competition, the team set themselves a schedule of brainstorming and development sessions and divided the tasks according to their areas of strength. On the day, they were faced with three separate activities, the first of which required them to present an advertisement campaign, the second to create a social media campaign (which, in their case, included a complete website redesign), and, finally, they had to prepare a budget within constraints for the previous two activities.
For each activity the team had to 'pitch' to the judging panel, which consisted of senior ANU lecturers and a marketing representative from the zoo, and do so in front of other finalists. The creativity, presentation and professionalism of all teams from colleges across the ACT was outstanding, and all the judges commended the students. However, it was our own Kevin, Bevin and the Magnetic Sevens that shone the brightest, coming away as the champions for 2015 with a swag of prizes, including a National Zoo and Aquarium 'Zooventure' tour, an iPad Air, a $500 Dymocks voucher for the College, a framed certificate and a $20 gift voucher to the Canberra Centre. In addition to this, we may yet see some of Kevin, Bevin and the Magnetic Sevens' ideas come to life. Embrace your wild side!